Naxos

Challenge:

Naxos Classics, the largest classical music label in the world, was celebrating its Global 25th Anniversary at the Asia Society in Hong Kong, and they wanted to use this opportunity to do something special and out of the ordinary with a strategic agency.

Strategy:

Kalli Marketing was engaged for PR, Social Media, and B2B sales development.

In addition to the millions of dollars of PR value obtained, (satellite and terrestrial television, digital, Chinese and English language media including  a 6 page cover story in the SCMP Post Magazine), we developed a B2B sales pipeline and new clients introduction plan for Naxos.  We introduced them to potential new brands that could pay license fees to use their classical music (such as automobiles and hotel groups).

Result:

Displays were set up, showcasing by discipline, the various industries where Naxos Classics was already being used: children’s educational toys and books, hotel and spa music, luxury automobiles and more, new brand clients were able to see where pre-loaded classical music was already being used in various platforms around the world.

The client was extremely happy with both the PR and new business value, and saw the strategic value of an integrated marketing plan.