One of the Europe’s oldest artisanal goldsmith workshops in Italy had recently started its own brand: Mattioli.
Mattioli was interested to tap into the Asian and especially the Chinese appetite for jewelry and luxury consumption. Key attributes of the brand were Italian design, quality and craftsmanship.
Kalli Strategic was engaged to spearhead and execute a multifold strategy to first build credibility, then brand awareness, and lastly to help create connections that would help to generate both B2B and B2C sales.
Digital, social, and traditional PR value was generated for Mattioli with several one-to-one interviews in the Chinese media, a press event in the afternoon was followed by a consumer private sales event in the evening at Armani Bar. Several dozen guests from Kalli’s UHNWI consumer database came to purchase jewelry. Consumers were delighted with the quality of the Italian hand made jewelry. The following week saw several B2B meet and greets with jewelry buyers and management from the Big 6 retail jewelers in HK and China.
The B2B meet and greets resulted in a retail jewelry listing with one of HK’s largest retail chains, and the media value result was in the millions of dollars range. Consumer private sales also reached 7 figures with a strong positive reception from the Asian market. Mattioli was extremely happy with the results and continued to engage our agency for further and more sophisticated brand development work.