Dr Louise Porter Conferences

Challenge:

Dr Louise Porter is a leading Australian-based child psychologist and Patron of the Hong Kong Gifted Children’s Association. The challenge, was that the seminars were not getting the reach and numbers that warranted her talent, her awareness in the private school community was very low, and the media were not familiar with the complexity and importance of her work.

Strategy:

We helped to create a brand called Dr Louise Porter Asia Conferences and assisted Dr Porter to re brand both herself and to re launch in the Asian market.   We obtained corporate sponsorship for her events, obtained venue sponsorship from the prestigious CIS Chinese International School, one of HK’s top private schools, and obtained significant media value for the professional and academic celebrity as she was now known.

Result:

Corporate sponsors, new venues including private schools and university auditoriums, a significantly increased client base attending her events (private school parents), stronger media coverage and public awareness about positive parenting techniques, and a better understanding of positive childhood development  strategies resulted in a win-win-win for Dr Porter, Kalli Strategic, and the parenting community.